Today, we’re introducing the newest addition to Ema’s Sales & Marketing suite: AI SDR. Designed to generate qualified leads on autopilot, Ema’s AI SDR helps businesses book 5x more sales meetings per Account Executive (AE), at just 1/10th the cost.

Some of the world's leading enterprises use Ema to transform their deal lifecycle, from automating sales intelligence and proposal creation to even contracting and deal closure. Today, with the launch of Ema’s AI SDR, we’re excited to extend these benefits to sales prospecting, which directly drives business growth.

Here’s how AI SDR helps sales teams grow their pipeline multi-fold with quality leads while keeping costs low:

• Targeted lead generation: AI SDR comes with advanced people- and company-enrichment capabilities, analyzing trillions of data points across multiple sources to identify high-intent leads.
• Hyper-personalized messaging: Ema’s AI SDR creates a comprehensive buyer profile that helps it write highly personalized email sequences which resonate with the prospect, ensuring higher conversion rates and more meetings at scale.
• Continuous self-learning: AI SDR monitors key metrics, learns from past performance, and runs automated experiments to identify messaging that works. This ensures you achieve maximum ROI with every email sent.
• Smart email deliverability: Ema’s AI SDR uses best practices to ensure your emails have high delivery and low unsubscribe rates, while also keeping your domain rating healthy.

Here’s more on each capability and how it works.

Targeted lead generation

Ema’s advanced data enrichment capabilities go far beyond traditional LinkedIn searches or contact databases used traditionally by SDR teams. Ema uses the following sources to generate better outcomes for your campaigns:

1. Contact data: Ema utilizes a multi-provider data enrichment model to provide you the highest data quality and maximum coverage on contact and company related data, at a fraction of the cost.
2. Intent data: Ema tracks important events like job changes, new hires, promotions, and more across news and social media to help you pinpoint your ideal buyers at the right moments throughout their buying journey.
3. Bring your own data: With a one-click CRM integration, or a simple CSV-upload, Ema allows you to import your leads into our intent classification models. Ema then enriches your data with additional insights tailored to each lead, helping you optimize outreach further.

Ema makes prospecting effortless. With a high-level description of your Ideal Customer Profile (ICP), Ema identifies relevant sample leads in real-time. (You can also tweak your criteria later, if required.) Once you finalize the ICP, Ema analyzes and scores all available leads, generating a refined list of the best-fit prospects based on our in-house intent classification models.

Ema then creates a detailed, well-researched profile for each prospect, with details on the prospect’s background, role, and their pain points. This allows your team to drive meaningful conversations with prospects and engage them more effectively.

Hyper-personalized messaging

Ema deeply understands your buyers, products, and business to craft hyper-personalized email sequences that resonate with prospects.

Onboard Ema to understand your business

Ema builds deep knowledge of your company and products in just minutes, using relevant information from the web, product release notes, supporting documentation, blog posts, FAQs, etc. By consuming your sales playbooks, Ema adapts to your team’s best practices for targeting, messaging, and follow-up strategies.

Refine Ema’s output with simple instructions

Ema starts by presenting an example email template, giving you a clear idea of the structure and tone it will follow. Refining this template is effortless—just use natural language instructions.

For instance, if you prefer using bullet points to focus on product benefits, simply tell Ema “use bullet list”, and she’ll adapt the email to fit your preferences seamlessly.

Multilingual and Adaptive Messaging

Whether you’re targeting English-speaking prospects or otherwise, Ema’s multilingual capabilities enable you to connect with all your prospects. When it's hard to explain what you want, Ema’s AI SDR can be instructed to look at your past emails, so she can learn to incorporate your style effortlessly.

Smart Follow-Ups, Tailored to Your Strategy

Ema’s AI SDR creates a suitable strategy to follow-up with prospects, generating sample emails for each stage of the sequence. These follow-ups will also link to your case studies and blogs, and include relevant CTAs that are likely to convert.

Once you launch your campaign, Ema generates personalized email sequences for each lead as shown below.

You can view the email sequence generated for each lead, and edit further if required.

Continuous self-learning

Ema tracks its performance against key metrics like emails sent, open rate and response rate and continuously improves by understanding what works and what doesn’t.

For every campaign, Ema generates multiple variations of instructions and runs automated A/B experimentation on them. By comparing performance across these versions, Ema identifies what resonates best with your audience and target market. These insights are then applied to future campaigns, allowing Ema to continuously refine its strategies and improve outcomes through real-time learning and feedback.

AI SDR’s self-learning capabilities are powered by Ema’s fusion model which enables it to generate the highest quality output at the least cost. Fusion is a mixture of expert models that utilizes most of the current foundational models — GPT 4, GPT 3.5, Claude, Gemini, Mistral, Llama2 (plus many more), and private models based on internal enterprise data — to maximize relevance and accuracy.

Smart Email Deliverability

Ema provides a proprietary mailbox management and deliverability engine designed to minimize the chances of your emails landing in spam. It automatically monitors your DNS settings, assists with cleaning your email list, and offers email warmup capabilities to improve inbox placement.

The emails crafted by AI SDR adhere to best practices, ensuring they avoid spam filters. Additionally, AI SDR includes built-in features like daily sending limits and opt-out options, keeping your campaigns fully compliant with email sending regulations and maintaining your sender reputation.

Ema is trusted, safe and compliant

Ema adheres to industry-leading compliance standards, including the GDPR, SOC 2 (Type I and II), ISO 27001:2022, HIPAA, and NIST. Our data governance also redacts sensitive information before passing it on to public LLMs. Along with top-tier encryption and customizable private models, this well-rounded approach to security underscores our dedication to handling sensitive data with utmost care.

Visit our trust center to learn more.

Automate more than sales prospecting with Ema’s Sales & Marketing suite

Unlike other vertical solutions, Ema is a horizontal Agentic AI platform whose suite of AI employees automate every aspect of Sales and Marketing — from sales intelligence and sales data analysis to proposal generation and prospecting.

Ema seamlessly integrates with the tools you already use, ensuring a smooth and unified workflow. Further, with Ema’s Generative Workflow Engine™, you can create custom AI employees that can tackle the most complex workflows in any business function, whether lead scoring, meeting scheduling, CRM updates, sales forecasting, or more. Ema’s one-stop solution for Agentic Business Automation provides a holistic tech stack that amplifies the work of all your teams, so they can be more efficient and creative in their work.

Hire Ema today to transform your sales and marketing

Our vision for Ema’s Sales and Marketing suite is to eliminate the repetitive, time-consuming tasks, so that human sales teams can focus on what they do best—building relationships.

With Ema’s AI SDR, you can save 90% of your time, otherwise spent on researching leads and crafting personalized emails—enabling your team to focus on meaningful outreach.

Book your personalized demo today. We’re excited to see your calendar filled with high-quality sales meetings.